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Liaoning Advertising Vocational College
China

Popularity:13

Official website: https://www.ggxy.com/
Tel：024-89346152,024-89349555,024-89349666
Address：Shenbei University Town, Yuhong District, Shenyang City, Liaoning Province
Liaoning Advertising Vocational College is a general higher vocational college affiliated to the Provincial Department of Education. It is the first advertising college in China, covering an area of 425,499 square meters and a building area of 127,887 square meters. The total number of faculty and staff is 419, and there are more than 5,000 students on campus. With a collection of 364,100 books, the college is located in the northern suburbs of Shenyang. It cooperates with more than ten universities including Liaoning University (liberal arts campus), Shenyang Normal University, Shenyang Aviation University, and Shenyang Institute of Engineering to create a cultural circle of universities in northern Shenyang. Liaoning Advertising Vocational College was established in 1993. It is a tertiary institution focusing on advertising majors. There are majors: Marketing (Marketing and Planning), Advertising Marketing and Planning, Advertising Management, Business Management, Business Economics and Agency, Advertising Design and Production, Visual Communication Art Design, Clothing Technology, Tourism Management, Art Design, Director and Director. There are 22 majors and 18 training directions. The college has a dedicated training building of 8,000 square meters, equipped with a simulation advertising company, multimedia training classroom, simulation conference center, physical activity demonstration hall, recording studio, training audio and video feedback hall, sculpture field, craft workshop, achievement exhibition hall, photo studio, Image drawing field, picture and text printing field, clothing manufacturing field. There are a variety of intelligent training facilities: computer facilities, animation teaching facilities, linear editing and non-linear editing facilities, audio and video recording facilities, computer engraving facilities, computer inkjet printing facilities, copper art processing facilities, unsaturated resin molding facilities, etc. Over the years, the college has embarked on a teaching path of intelligent practical training. In 2010, the college established Jiuding Video Culture Communication Co., Ltd. to provide a new platform for students' internship and practical training. In March 2011, it became the first entrepreneurial incubation base of China Mobile Group in Liaoning. In recent years, the college has signed order-based education agreements with many well-known companies. In 2014, freshmen will receive full order-based training. The teaching model that combines theory and practice has laid a solid foundation for the employment of our graduates. Our school’s employment rate has reached more than 95% for more than ten consecutive years, ranking among the best among all universities in Liaoning Province, and won the title of Shenyang Advanced Unit for Entrepreneurship and Employment . Professor Gao Kaizheng, formerly the dean of the School of Culture and Communication of Liaoning University, is currently the dean of the Liaoning Advertising Vocational College, a subject leader, master's tutor, and doctoral tutor of Liaoning University. A well-known aesthetician and educator in China, he was awarded the title of Shenyang Outstanding Expert, the May 1st Labor Medal, the State Council Expert Allowance winner, the fifth Lu Xun Literature Award winner, and the National Model Teacher. He concurrently serves as the vice president of the China Chinese and Foreign Literary Theory Research Association, the chairman of the Liaoning Provincial Literary Society, and a member of the evaluation expert panel of the 12th National Games. The college adopts a "dual mutual guidance" management model, that is, the teacher-led managers are one unit, and the students-led managers are one unit. Allow students to participate in the management of the college, cooperate with each other, actively participate in the democratic management of the college, and exercise democratic rights. According to the actual characteristics of the student population of our college, in order to better listen to the opinions and suggestions of the majority of students, the "Respecting Teachers, Respecting Learning, and Emphasizing Teaching" hearings are carried out. This is one of the rich student activities of Liaoning Advertising Vocational College , is a concrete embodiment of "dual mutual guidance". It has been held for fifty times so far, and has received unanimous praise from teachers and students. It has solved many problems in students' lives and studies. At the same time, it provides intellectual support for better construction of the college. The campus hearing of Liaoning Advertising Vocational College has been rated as an excellent ideological and political education event for college students in Liaoning Province. In order to implement the guiding ideology of "three points and one line", highlight the teaching model of intelligent practical training, and mobilize students' enthusiasm and initiative in learning, the college has always regarded teaching reform as the focus of teaching work. In 2009, the college first carried out examination reform, changing the original single-answer examination mode and using a combination of seminar, conversation and written-answer examination methods. Secondly, the reform of teaching methods was carried out, which included case teaching and creative teaching. Case teaching was discussed from six aspects, namely the practical training function of cases, the relationship between cases and cultural knowledge teaching, the method of case teaching, the collection of cases, the purpose of case teaching and the overall coherence of case teaching; creative teaching Discussions were conducted from five aspects, namely the association mechanism, the principles of association training design, the collection and development of association elements, creative teaching ideas for non-visual courses, and the use of creative case analysis. The teaching reform process adopts a combination of seminars and observation classes, with discussions and implementation at the same time, so that case teaching and creative teaching are continuously improved in practice. Next, the college will further build studios for art majors and adjust the structure of each professional knowledge system, train students with the talent standards needed by the market, and introduce the market to the school. Our college will continue to implement the sixteen-character policy of "facing the market, developing potential, applying what we have learned, and becoming self-reliant." Work hard, teach conscientiously, study diligently, and continue to work hard to become a first-class university in China!