1. History of schooling The school was founded in 1979. It is the earliest independent tourism institution of higher learning in China. It was once affiliated to the former National Tourism Administration and was managed by Shanghai in 2000. In August 2003, with the approval of the Shanghai Municipal People's Government, the Shanghai Tourism College and the Shanghai Normal University School of Urban and Tourism merged to form the Shanghai Normal University School of Tourism to provide academic education at all levels from junior college to master's degree. At the same time, Shanghai Tourism College still carries out vocational education as an independent legal entity. In 2011, the school successfully passed the acceptance of the National Demonstration Vocational College Construction Plan of the Ministry of Education and the Ministry of Finance, becoming the only national model higher vocational college in the tourism category in the country. 2. Current status of running the school (1) Student scale There are currently more than 4,400 students of all types. Among them, there are 3,764 junior college students, 953 undergraduates, 105 master's students, and 24 foreign students. (2) The teaching staff currently has a total of more than 300 teaching staff. There are nearly 200 full-time teachers, 76% of whom have master's or doctorate degrees, and more than 30% have senior professional titles. There are 29 master's degree tutors and 8 external MTA industry tutors. (3) Discipline and Professional Structure The school currently has 1 first-level master’s degree program in Business Administration, 2 second-level master’s degree programs in Enterprise Management and Tourism Management, and 1 professional master’s degree program in Tourism Management (MTA). The school cooperates to build Business Administration ( MBA) professional degree master's degree. It offers three undergraduate majors: hotel management, tourism management, and exhibition economics and management. College majors: hotel management and digital operations (including Sino-foreign cooperative education), wine culture and marketing, Western cooking technology, Chinese and Western pastry technology, cooking technology and nutrition, catering intelligent management, big data and accounting, big data and financial management, exhibitions Planning and management, tourism management, e-commerce, leisure services and management, customized travel management and services, omni-media advertising planning and marketing, tourism English, tourism Japanese, applied Korean, applied Spanish, flight attendant, smart tourism technology application, culture There are 21 majors in creativity and planning. (4) Infrastructure The core campus of the school covers an area of 326 acres, with more than 30,000 square meters of teaching practice space. There is also a comprehensive teaching building under construction of 18,000 square meters, a comprehensive experimental building of 20,000 square meters under the "13th Five-Year Plan" project, and teaching equipment The total equipment value is 76 million yuan, and the library has more than 430,000 paper books and more than 190,000 electronic books. 3. School-running philosophy and school-running characteristics The school has always adhered to the school-running philosophy of "facing the world, relying on industries, and serving industries", benchmarking Shanghai's efforts to build an outstanding global city and deepening the core functions of its "five centers", and actively responded to Shanghai's efforts to create "four brands" "Strategy, with the construction of first-class tourism disciplines as the leader, the construction of tourism majors as the core, and the cultivation of "high-level applied talents with an international perspective" as the talent training goal, it has formed distinctive school-running characteristics: (1) Modern service industry Oriented by talent needs, focusing on connotation construction, innovating tourism talent training models in terms of talent training positioning, adhering to "leading service awareness, high professional quality, and solid professional knowledge" application-oriented talents with big tourism characteristics, based on Shanghai's tourism and urban development, serving the integration of the Yangtze River Delta and serving the development of the national tourism industry. In terms of talent training mechanism, it fully meets the requirements of the mass tourism era, combines the vocational skills education concept of junior college with the multi-level application-oriented education experience of undergraduate, and combines the independent legal person resources of junior college with the multi-disciplinary advantages of undergraduate to achieve different levels, coexistence of different disciplines, complementary resources, and the goal of common development. In terms of talent training model, we adhere to the practical training teaching model of "real scene, real situation, on-site" operation, focusing on three aspects such as service skills, management ability, and business potential to cultivate students' industry adaptability, social competitiveness, and innovation and expansion. In recent years, the school has deepened the reform of education and teaching and continuously consolidated the foundation for cultivating applied talents. Improve the construction of the basic tourism curriculum system, improve the construction level of platform courses such as "Introduction to Economics" and "Introduction to Management" in the tourism category, and promote the teaching of school-based courses such as "Introduction to Tourism" and "Tourism Professional Literacy". Continuously innovate the teaching model, build a "real" practice platform, and use the training of exhibition professionals as a breakthrough to cultivate a teacher-led and student-centered comprehensive training project - Chuangxing Cultural Expo, which was selected as an achievement case in 2016 "China Tourism Education Blue Book". Adhere to the integration of industry and education, explore multiple channels and diversified school-enterprise cooperation models, carry out "modern apprenticeship" pilots, and hold order classes such as "Wanhao Class" and "Fosun Class" to achieve deep integration, complementary advantages, and mutual benefit. new situation. The school actively carries out various quality engineering projects and education reform projects. Through construction, the school has won 14 teaching achievement awards at or above the municipal level, including 1 second prize for national teaching achievements and 1 special prize for municipal teaching achievements. It has won 11 national and Shanghai quality courses, 21 key courses from the Municipal Education Commission, 12 excellent textbooks and national planning textbooks, 6 municipal teaching teams, 2 municipal 085 key majors, and the first batch of modern apprenticeship pilots by the Ministry of Education. 1 major. In 2016, the Exhibition Planning and Management Professional Subcommittee of the National Tourism Vocational Education Teaching Steering Committee was established in our school; in 2017, it was awarded 2 tourism major demonstration sites by the Ministry of Education and the Ministry of Culture and Tourism (Hotel Management, Exhibition Planning and Management Major); In 2018, he undertook the Ministry of Education’s “Revision (Formulation) Project of Teaching Standards for the Convention and Exhibition Major in Higher Vocational Schools” and continued to lead the teaching reform and connotation construction of the convention and exhibition major nationwide. (2) Based on the requirement of "selecting increment and optimizing stock", we have created a "double-qualified and dual-skilled" teaching team with international standards. In terms of talent introduction channels, we pay attention to international vision and industry background, and implement classification standards. , attracting industry professionals with excellent overseas experience and high-tech professional levels or executive position backgrounds. In terms of talent training, the school has launched the "Five Major Plans" of the talent team construction project, namely the "Take-off Plan", "Climbing Plan", "Lighthouse Plan", "Starlight Plan" and "Eagle Plan", to continuously improve teachers' enthusiasm for innovation in teaching and scientific research work. . At the same time, we actively promote the international training of teachers. In the past three years, a total of 35 teachers have gone abroad to visit, study and give lectures, and 37 teachers have participated in the industry-university-research and practice program. In terms of improving the personnel system, the school has implemented a personnel classification assessment mechanism and reformed the teacher title appointment mechanism to adapt to the development of the school's "dual teachers and dual abilities" talents. The school has 3 famous teaching teachers in Shanghai; 2 members of the "National Tourism Vocational Education Teaching Steering Committee of the Ministry of Education"; 1 "Outstanding Contributor to Tourism Education" of the China Tourism Association Tourism Education Branch; 1 national technical expert; "Teaching expert" 1 person. It has 1 Shanghai Chief Technician Funding Project, 1 Shanghai Famous Teacher Studio, and 1 "Shanghai Culture and Education Integration Project-College Cultural Service Talent Studio". (3) Take discipline construction as the leader, enhance the discourse power of the discipline and the industry, and expand the school’s industry radiation and social influence. In terms of discipline construction, relying on the discipline of business administration, further strengthen the master’s degree program of the secondary discipline of tourism management and The construction of professional degree programs, strengthening the construction of second-level master's degree programs in business management, highlighting tourism characteristics, and innovating the discipline development model. In terms of the construction of scientific research mechanisms, platform construction is used as a carrier to develop basic research and applied research, and enhance the discourse power of disciplines and industries. In recent years, 15 national-level projects have been approved, with a total funding of 9.76 million yuan, including 12 National Natural Fund projects (including 1 key project), 2 National Social Science Fund projects (including 1 major bidding project), and the Ministry of Science and Technology’s key research and development projects. Plan 1 item. There are 33 provincial and ministerial projects with a total funding of 1.705 million yuan, including 3 humanities and social science projects of the Ministry of Education, 2 Shanghai Natural Science Foundation projects, 1 soft science research project of Shanghai Science and Technology Development Fund, and Shanghai philosophy and social sciences project. 3 planning projects and 24 Shanghai decision-making consulting projects. School teachers have published 465 academic papers, including 52 papers in important and authoritative journals (25 papers in SCI and 9 papers in SSCI), 91 papers in CSSCI, Chinese core and core science and technology journals, and 35 academic monographs. In recent years, the school has received 104 projects entrusted by enterprises and institutions, with a total funding of 1208.880,000 yuan. Among them, the landmark topics and plans include "Shanghai's 13th Five-Year Plan for Promoting Tourism", "Tibet Mount Everest and its Surrounding Areas Ecological Tourism Development Plan", "Hainan Province Sansha City Tourism Plan", "Xinjiang Kashgar Region Tourism Development Master Plan" and "Hotel Group More than 40 projects including "Training Outline and Evaluation Report" and "Xuhui District Immersive Red Tourism Product Development Project". In recent years, under the guidance of the Tourism Steering Committee, the school has undertaken and released the "Guidance Report on Talent Demand in the Tourism Industry and Professional Settings in Vocational Colleges", "Guidance Report on Talent Demands in the Hotel Industry and Professional Settings in Vocational Schools", "Guidance Report on Talent Demands in the Tourism Industry and Professional Settings in Vocational Schools", "Guidance Report on Talent Demands in the Tourism Industry and Professional Settings in Vocational Schools" Vocational College Major Setting Guidance Report" and other projects commissioned by the Department of Vocational and Adult Education of the Ministry of Education and other departments, the research team started from the analysis of vocational abilities, implemented surveys for higher vocational schools, industry enterprises, and graduates, and combined the latest requirements for the development of industry enterprises, vocational Accurately extract and summarize standards, job groups or actual work content in technical fields, etc., put forward scientific and reasonable suggestions on professional setting and connotation construction, achieve structural matching of talent supply and demand, and help education and industry, schools and enterprises, majors and The organic connection between career, teaching process and production process. The school actively builds a political, enterprise and academic platform to greatly enhance its domestic and international influence. The business administration discipline was selected into the Shanghai Municipal Education Commission’s Peak Plateau Discipline Construction Plan; it has a number of scientific research platforms such as the Urban Tourism Research Base of the China Tourism Academy and the Shanghai Tourism Development Research Center; it conducts high-level, multi-field, and Deep communication and cooperation. The school journal "Tourism Science" is the source journal of "Chinese Social Sciences Citation Index (CSSCI)", "Overview of Chinese Core Journals", "AMI Comprehensive Evaluation of Chinese Journals of Humanities and Social Sciences", and "Important Reprints of Renmin University Photocopied Newspaper Materials". In recent years, it has won honors such as "Top 100 Social Science Journals in National Universities", "China's Outstanding Academic Journals with International Influence", and "RCCSE China Core Journal of Vocational Colleges and Universities (A)". The school cooperates with the former Shanghai Tourism Bureau and other departments to host a total of 100 "Oriental Forum·Shanghai Tourism Forum", which has a wide social impact. The school holds high-level academic conferences with international and domestic influence such as the "International Academic Symposium on Sustainable Tourism and National Park Management" and "International Academic Symposium on Global Urban Agglomerations and Regional Tourism Development", attracting people from the World Tourism Organization, World Nature Experts, scholars and senior managers from well-known international and domestic universities, research institutes, government agencies, associations and well-known enterprises such as the Foundation, the United States, Canada, the Netherlands, the Development Research Center of the Shanghai Municipal People's Government, and the Jiuzhaigou Scenic Area Management Committee Join the forum. The school is currently the governing unit of the China Tourism Association, the vice-president unit of the Education Branch of the China Tourism Association, the vice-president unit of the Tourism Education Branch of the Shanghai Tourism Industry Association, the vice-president unit of the Shanghai Catering and Cooking Association, and the chairman unit of the Shanghai Tourism Vocational Education Group. , a founding member of the T10 Alliance of China’s top tourism schools, and a founding member of the Five-Star Alliance of China’s Tourism Schools. At the same time, the school actively relies on the above platform to carry out solid training for key teachers in tourism colleges and training for professionals in the tourism industry and enterprises, with annual training of 3,000 people. The school has been awarded the title of "Excellent Training Unit" by the Department of Vocational Education and Adult Education of the Ministry of Education. (4) Use cooperation projects as a carrier to promote the internationalization of talent training and continuously improve the school’s international visibility and influence. In terms of overseas exchanges and internships for students, vigorously develop various forms of overseas exchanges, short-term study visits, overseas internships, etc. exchange projects, and has established exchange and cooperation relationships with 53 schools and organizations in 23 countries and regions. In the past three years, 432 students have gone abroad for study exchanges and professional internships. Actively build a platform for students to further their studies abroad, and form a system of overpass projects such as associate degree to bachelor's degree, associate degree to master's degree, bachelor's and master's degree, double master's degree, etc., to comprehensively enhance students' international vision and development capabilities. In 2017, the school was successfully approved as a Sino-foreign cooperative education project and cooperated with the George Brown College of Applied Arts and Technology in Canada to offer a junior college hotel management major. The school hires long-term and short-term foreign experts from Australia, New Zealand, Canada, Germany, Spain, South Korea and Japan to carry out professional teaching and exchanges, train young teachers, and promote the internationalization of teachers; it also develops various overseas exchanges such as exchange students, overseas internships, and joint training. More than 40 projects. Among them, it has launched a joint master's degree program with Lincoln University in New Zealand, a joint undergraduate and master's degree program with Griffith University in Australia, and a hotel management and digital operations major with George Brown College of Applied Arts and Technology in Canada, which has deeply integrated internationalization into talent training. system to enhance students’ global employment competitiveness. In terms of international exchanges and cooperation, the school plays the role of multiple international organizations. It is currently an affiliated member of the World Tourism Organization (UNWTO), vice chairman of the Executive Committee of the United Nations Economic and Social Commission for Asia and the Pacific Tourism Education and Training Institute (APETIT), and the Pacific Asia Tourism Association (PATA). ), a member of the International Exhibition Industry Alliance (IEIA), a founding member of the China-ASEAN Tourism Education Alliance, etc. In May 2023, the undergraduate tourism management, exhibition economics and management majors, the junior college hotel management and digital operations, and exhibition planning and management majors passed the United Nations World Tourism Organization TedQual international certification, and obtained the longest certification period of four years. The World Tourism Organization Tourism Education Quality Certification System (UNWTO TedQual Certification System, referred to as UNWTO.TedQual Certification) is the only and authoritative global tourism education quality certification issued by the United Nations World Tourism Organization, aiming to improve global tourism education, tourism training and tourism The quality of research projects and the promotion of global tourism ethics are of great significance for evaluating and improving the teaching and comprehensive management levels of tourism colleges. They are of great significance in terms of quality monitoring, program standardization, content quality and international vision of tourism education. High visibility. Obtaining education quality certification from the World Tourism Organization has become an important evaluation criterion for world-class tourism institutions. As the "Whampoa Military Academy" of China's tourism industry, Shanghai Tourism College carries the weight of history and shines with the light of youth. We will continue to work hard to explore and lead the development of tourism higher education, and contribute our due strength to the realization of China's construction of a world tourism power and Shanghai's construction of an outstanding global city and a world-famous tourism city!TedQual Certification) is the only and authoritative global tourism education quality certification issued by the United Nations World Tourism Organization. It aims to improve the quality of global tourism education, tourism training and tourism research projects, promote global tourism ethics and moral standards, and evaluate and improve tourism. The teaching and comprehensive management level of colleges and universities are of great significance and have a high degree of visibility in terms of quality control, program standardization, content quality and international vision of tourism education. Obtaining education quality certification from the World Tourism Organization has become an important evaluation criterion for world-class tourism institutions. As the "Whampoa Military Academy" of China's tourism industry, Shanghai Tourism College carries the weight of history and shines with the light of youth. We will continue to work hard to explore and lead the development of tourism higher education, and contribute our due strength to the realization of China's construction of a world tourism power and Shanghai's construction of an outstanding global city and a world-famous tourism city!TedQual Certification) is the only and authoritative global tourism education quality certification issued by the United Nations World Tourism Organization. It aims to improve the quality of global tourism education, tourism training and tourism research projects, promote global tourism ethics and moral standards, and evaluate and improve tourism. The teaching and comprehensive management level of colleges and universities are of great significance and have a high degree of visibility in terms of quality control, program standardization, content quality and international vision of tourism education. Obtaining education quality certification from the World Tourism Organization has become an important evaluation criterion for world-class tourism institutions. As the "Whampoa Military Academy" of China's tourism industry, Shanghai Tourism College carries the weight of history and shines with the light of youth. We will continue to work hard to explore and lead the development of tourism higher education, and contribute our due strength to the realization of China's construction of a world tourism power and Shanghai's construction of an outstanding global city and a world-famous tourism city!
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