Sichuan Film and Television Institute is the first private undergraduate university in western my country that focuses on cultivating film and television media talents. The school’s predecessor was the School of Film and Television of Sichuan Normal University. In 2014, it was officially renamed Sichuan Film and Television College with the approval of the Ministry of Education. It is a modern art university with a strong artistic flavor and excellent teaching traditions. Sichuan Film University is located in Chengdu, the "Land of Abundance", with two campuses, Jinniu and Anren. The campus environment is beautiful and full of greenery. It has been awarded the title of "Garden-style Unit" by the two-level governments of Chengdu, Sichuan Province. Over the past 30 years, tens of thousands of film and television media talents have been trained to meet the educational and social development needs of the party and the country. School positioning: Sichuan Film and Television Institute is a local, industry-oriented and application-oriented undergraduate institution. It is based in Sichuan and faces the whole country. It focuses on undergraduate education, taking into account junior college education, and launches postgraduate education in a timely manner, with art majors as the mainstay. , literature, art, engineering, management, education and other disciplines interpenetrate and develop in a coordinated manner, with the film and television media major as the main feature, cultivating people who adapt to the development needs of the industry, with both morality and art, solid theory, comprehensive skills, moral, intellectual and physical High-quality application-oriented talents with comprehensive development in the art industry. The school is committed to building a high-level application-oriented undergraduate university with distinctive characteristics, outstanding advantages in cultivating applied talents, strong ability to serve local areas, popular among industries, and satisfied by the people. School achievements: Since its establishment, the school has provided more than 10,000 professional talents to CCTV, Phoenix TV, 34 provincial TV stations and more than 400 municipal TV stations across the country, as well as the domestic film industry and online media industry, especially in Ganzi, Aba, In areas with difficult environments such as Tibet and Qinghai, more than 300 Sichuan Film and Television graduates work hard on the front lines of the media and contribute their youthful strength. Therefore, our school is also known as "one of the four major training bases for film and television talents in China." Sichuan Film has trained a large number of outstanding television workers for the television industry. Li Jiaming, the winner of the May 1st Labor Medal of the State Administration of Press, Publication, Radio, Film and Television; the second " Shi Dan, the winner of "Women's Model"; Zhang Tao, the host of "News Live Room" and the host of the 2021 Spring Festival Gala; the host, actor, singer in mainland China, the winner of the China TV Golden Eagle Award for Outstanding Host Award, and the China University Student TV Xie Na, winner of the "Most Favorite Female Host Award among Chinese College Students"; Yang Lele, producer of the movie "Big Shot" and former host of Hunan Satellite TV; Huang Chengzi, host of Phoenix TV; host of "Youth Travels" and film and television actor Yang Di; Ning Yuan, winner of the China Broadcasting and Hosting "Golden Microphone" Award and China TV's "Golden Eagle Award" Outstanding Host Award; China News Service Chief Reporter Liao Pan; winner of the China Broadcasting and Hosting Golden Microphone Award "TV Announcer and Host Award" Zhou Shan; Liu Yanchi, who once served as the host of Dragon TV, etc. At the same time, the Chinese film industry is also active with a group of Sichuan film filmmakers who are highly innovative and exploratory, such as the producers who were shortlisted for the Cannes Film Festival Producers International Workshop, the literary planners of the film "The Wind Listener" and the film "Back to the Beginning of Love". "A Place" screenwriter Luo Si; director of the films "Jiao Yulu" and "Red Star Shines Over China"; director of the films "Jiao Yulu" and "Red Star Shines Over China"; Zhou Zijian, producer of the film "The Expedition" series and co-producer of "King Kong River"; films "I'm Not the God of Medicine" and "Miracle" "Stupid Kid" screenwriter, Zhong Wei, winner of the Hundred Flowers Award, Golden Deer, and Golden Goblet Best Screenplay Awards; director of the film "Ideals Shine on China" and screenwriter of the film "Before the Marriage Story" Guo Tingbo; film producer, co-producer of the film "Mermaid" Zhang Pengcheng; Chen Hao, dubbing director of the movie "Nezha: The Devil Boy Comes to the World"; Ji Wuchisha, one of the leading actors in the mythological epic blockbuster "The Trilogy of the Gods"; 2022 Excellent Film Project of the Central Propaganda Department, won the 10th place in Sichuan Province Wu Xi, director of the film "Captain Everest", won the Sixth "Five One Project" Outstanding Work Award for Spiritual Civilization Construction, etc. Professional construction: The school has 10 secondary colleges, 1 teaching department, and 1 college student innovation and entrepreneurship center. It offers a total of 25 undergraduate majors and 21 junior college majors. The school’s “Radio and Television Directing” major and “Broadcasting and Hosting Art” major were approved as “National First-Class Undergraduate Major Construction Site”, and the “Film and Television Photography and Production” major, “Performance” major and “Drama, Film and Television Literature” major were approved as “Provincial "A construction site for first-class undergraduate majors". According to the "2022 China Ruanke China University Major Ranking", the school's "Broadcasting and Hosting Art" major ranks 18th nationally, and the national private universities rank 1st; the "Performance" major ranks 31st nationally, and the national private universities rank 1st; "Radio and Television" The "Director and Director" major ranks 42nd in the country and the first among private universities in the country; the "Drama, Film and Television Literature" major ranks 45th in the country and the first among private universities in the country; the "Drama, Film and Television Director" major ranks 17th in the country and the first among private universities in the country. ; The "Film and Television Photography and Production" major ranks 41st in the country, and ranks 1st in Sichuan Province (public + private); the "Film and Television Technology" major ranks 3rd in the country, and ranks 1st in Sichuan Province (public + private). Sichuan Film and Television Institute has always maintained high-quality development in professional construction and talent training. The drama and film and television disciplines of Sichuan Film and Television Academy were selected into the Category III list of Gonggar Plan disciplines for the “double first-class” construction of higher education institutions in Sichuan Province. The Department of Drama and Film and Television of Sichuan Film and Television has established three secondary schools: the School of Broadcasting and Hosting, the School of Television, and the School of Film and Television, which include Broadcasting and Hosting Art, Radio and Television Directing, Performance, Drama, Film and Television Literature, Drama and Film Directing, Drama, Film and Television Art Design, and Film and Television Photography. Clustered with undergraduate majors such as production and animation. Faculty: The school has an excellent faculty team that integrates theory, practice, and creation. Based on the rapid update of theory and practice in the media industry, Sichuan Film Academy has always adhered to the positioning of an application-oriented undergraduate university. Nearly half of the faculty are from film and television. Professionals on the front lines of the industry and dual-qualified teachers are a strong guarantee for the school's practical training and teaching to be synchronized with industry development, ensuring that the knowledge and training students have learned in school can be applied in real time during the employment process. Among the school teachers, 59.62% of the school’s teachers have master’s and doctoral degrees, and 43% of the teachers have “dual qualifications and dual abilities” or industry and enterprise backgrounds.51%. Among them, there are 6 experts who enjoy special government allowances from the State Council, 6 winners of the "Feitian Award", 2 winners of the "Hundred Flowers Award", 3 winners of the "Huabiao Award", 1 winner of the "Golden Rooster Award", and 1 winner of the "Golden Eagle Award". There are 4 winners, 6 "Five One Project Award" winners, 4 provincial TV station "Top Ten Hosts" winners, and 2 outstanding teacher teams from private universities in Sichuan Province. Thanks to the unremitting efforts of a team of research-oriented and dual-qualified teachers, in recent years, a number of landmark scientific research and creative achievements have emerged. Project projects, core journal papers, and monographs have achieved repeated success, and provincial and ministerial-level projects have achieved historic breakthroughs. It demonstrates Sichuan Film’s continuously improving scientific research and creation capabilities. Educational reform and scientific research: In terms of scientific research results, since 2016, the school has published more than 1,000 journal papers, including more than 130 core journals; it has initiated more than 400 projects of various types at all levels, including participating in 4 national-level projects and presiding over provincial and ministerial-level projects He has more than 30 projects and presided over more than 400 municipal projects; published 31 books, obtained 44 national patents, and won 173 scientific research achievements at the municipal level (including industry categories) and above. In terms of education and teaching reforms and achievements, there are 8 "Ministry of Education Industry-Academic Cooperation Collaborative Education Projects"; 1 "Sichuan Province Teaching Achievement Award"; 10 "Sichuan Province Higher Education Talent Training Quality and Teaching Reform Projects", among which the key points are ( 2 major) projects; 3 "Sichuan Province New Liberal Arts Research and Reform Practice Projects"; 2 "Sichuan Province Private College Teaching Achievement Awards"; 5 "Sichuan Province Private Education Outstanding Papers"; school-level education and teaching reform and research There are 302 projects, including 43 key projects; a total of 32 textbooks have been published, and 4 textbooks are planned at the school level. There are 11 first-class undergraduate courses in Sichuan Province, 5 ideological and political demonstration courses in Sichuan Province, 5 applied demonstration courses in Sichuan Province, 1 innovation and entrepreneurship education demonstration course in Sichuan Province, 2 typical cases of ideological and political courses in higher education institutions in Sichuan Province, and 1 course "Tuojin Project" of the Ministry of Online Education and Research Center. There are 2 provincial-level experimental teaching demonstration centers in Sichuan Province; 2 provincial-level off-campus practical education bases for college students in Sichuan Province. Integration of industry and education: The school has established long-term strategic cooperative relationships with 200 industry leaders and well-known companies such as Alibaba Entertainment, Tencent, iQiyi, and Kuaishou. The school has two provincial-level experimental teachings on integration of television collection, editing, and broadcasting, and all-media image creation. Demonstration Center, as well as 14 on-campus practical teaching bases including Sichuan Film·Maritime Silk Road Fashion Release Center, Joint Creation Center, and E-commerce Live Broadcast Practice Center. It has also signed contracts with various radio and television media organizations such as CCTV, Phoenix TV, Hunan TV, Dragon TV, China Educational Television, Beijing People's Broadcasting Station, Sichuan TV Station, and Chengdu TV Station to establish more than 200 off-campus internship training bases. Sichuan Film's "Sichuan Film and Television Cultural and Creative City" is a key project of the Sichuan Provincial Government. The school raised 1 billion yuan of its own funds to create the country's first university-based film and television training platform covering an area of 200 acres and a construction area of 250,000 square meters. In 2020, it was rated as "Tianfu Culture·Top Ten New Scenes of Cultural and Creative Industries" by the Chengdu Tianfu Cultural Forum. Sichuan Film and Television Cultural and Creative City is located in Anren Town, Dayi County, a Chinese museum town. It is a cultural and creative industrial park that comprehensively integrates education, art, technology, and cultural tourism. It can complete innovation and entrepreneurship incubation for college students and vocational training for young film and television talents. It is a full-process film and television creation and production base that integrates a script creation and research center, a studio cluster, a photography equipment warehouse, a props and clothing warehouse, a special scenery workshop, and a digital virtual space. It is also a base that can realize industrial standardization, digitization, and industrialization. A city of cultural innovation and creativity. International cooperation: The school attaches great importance to international exchanges and cooperation, and has now cooperated with the University of Southern California Film School, State University of New York, Southeast Missouri State University, Black Hills State University, Ball University, Goshen College, Troy University, New York Film Academy, and The University of the Arts London in the United Kingdom, Cheongju University in South Korea, and Boren University in Thailand have established a "joint training program for inter-school exchanges for current students" and launched "3+1" and "3+2" dual-master's programs, and "2 Study abroad programs such as +3" continuous study of a bachelor's degree and a master's degree, "2+2" continuous study of double books, "1+3" or "2+2" continuous study of a bachelor's degree and a master's degree. Actively carry out international cultural and artistic exchanges, and organize film weeks from various countries, international music and dance performances, international film forums, etc., allowing students to have close contact with international masters, feel the charm of world media arts, and appreciate the differences between different cultures. It has held film weeks in the United States, Germany, Poland, Spain, Canada, France, Australia and other countries. In 2019, the Ministry of Education officially approved the cooperation between Sichuan Film and Television Institute and the University of Greensboro in the United States to jointly organize an undergraduate education program in digital media arts. In 2021, the International Creative School of Sichuan Film and Television Academy will officially recruit students nationwide. Social evaluation: According to the 2017-2018 Chinese university undergraduate major rankings released by the Research Center for Scientific Evaluation (RCCSE), Wuhan University China Education Quality Evaluation Center and the China Science and Education Evaluation Network: Sichuan Film Broadcasting and Hosting Arts Major and Communication University of China, Zhejiang University of Communication has entered the top three in the country, ranking first in the West; Sichuan Film, Drama and Film Directing major ranks fourth in the country and first in the West; Sichuan Film and Television Photography and Production major ranks sixth in the country and first in the West. Looking forward to the future, Sichuan Film Festival will be guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, insist on serving the country and local governments, take the "double first-class" construction as the guide, cultivate people with moral integrity, and abide by the school motto "The future belongs to those who are full of desire for success." The university spirit embodied by "people". Adhere to the original intention and mission of teaching and educating people, educate people for the party, educate talents for the country, and continue to make new and greater contributions to the media industry.
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