Zhejiang Gongshang University Hangzhou Business School (hereinafter referred to as the college) was established in 1999 with the approval of the Zhejiang Provincial People's Government, re-confirmed by the Ministry of Education in 2004, and passed the provincial acceptance of the Zhejiang Provincial Independent College Standards in 2018. Since the college moved to Tonglu in 2014, it has inherited and carried forward Zhejiang Gongshang University's excellent school spirit of "honesty, perseverance, diligence and simplicity". It has been determined to reform and forge ahead, and strives to build a high-level application-oriented university with distinctive characteristics, cultivating students with a solid theoretical foundation and relatively high standards. High-quality applied "new business" talents with strong practical ability and innovative spirit. The college adheres to the school-running positioning of "application-oriented, innovative, regional and international" and follows the development strategy of "openness, integration and excellence". It is supported by similar majors and fully relies on the good disciplinary foundation, teacher qualifications and teaching resources of the parent organization. , with economics and management disciplines as the main body, building an overall layout of undergraduate majors with coordinated development of seven major disciplines: economics, management, liberal arts, law, engineering, art, and science. The college consists of the School of Management, the School of Economics and Law, the School of Foreign Languages, the School of Humanities and Art Design, the School of Artificial Intelligence and E-Commerce, the School of Continuing Education and the Basic Teaching and Research Department. Relying on the existing 32 undergraduate majors (directions), it has gradually formed a business administration major. , accounting and finance, e-commerce and digital media. The "New Business" smart operation center supports the exploration and development of new business pilot majors such as intelligent accounting, Internet finance, cross-border e-commerce and application and management, and ultimately promotes The four major professional groups have been transformed and upgraded, and the New Business Intelligent Operation Center has been approved for the “13th Five-Year Plan” provincial key construction experimental teaching demonstration center project. As of 2022, finance, business administration, product design, economic statistics, and e-commerce have been approved as provincial first-class professional construction sites, product design and finance have been approved as provincial “13th Five-Year Plan” specialty majors, and business administration, international Economics and Trade and Journalism have both been approved as provincial “Twelfth Five-Year Plan” emerging specialty majors. In 2022, the Digital Media Arts major successfully applied for a new major from the Ministry of Education. 27 courses such as "Enterprise Management" have been recognized as provincial first-class courses. Currently, There are 52 provincial first-class undergraduate courses. In 2022, the college established 5 provincial-level teaching projects for the 14th Five-Year Plan, and won 3 projects from the Higher Education Association and 3 independent college branch projects of the Higher Education Association; it established various provincial-level teaching reform projects (provincial 14th Five-Year Teaching Reform Project, provincial There are 15 projects in total including national-level ideological and political teaching research projects, provincial-level “Four New” textbooks for the 14th Five-Year Plan, and higher education topics. Actively promote the construction of "Ideological and Political Curriculum" and "Ideological and Political Curriculum", and establish 3 provincial-level ideological and political curriculum demonstration courses, 2 provincial-level ideological and political curriculum teaching research projects, 1 provincial-level ideological and political curriculum demonstration grassroots teaching organization, 1 A team won the first prize in the liberal arts group of the "Curriculum Ideology and Politics" special competition. Implement the OBE concept into all aspects of professional construction to form a unique talent training method through government-school-enterprise cooperation. The college began recruiting undergraduate students in 1999. In 2022, it will enroll a total of 3,424 students from 18 provinces (cities, districts) across the country, including 1,924 general undergraduate students and 1,500 junior college students. There are currently more than 10,000 full-time general undergraduate students. In recent years, Since then, the college’s enrollment scale and admission scores have been among the best among independent colleges. After more than 20 years of development, the college has gradually formed an employment system with "new business" characteristics. In 2022, the college has a total of 3,021 graduates, 2,756 people are employed for the first time, and the initial employment rate is more than 95%, ranking among the top among similar colleges in the province. The high-quality employment ratio has increased significantly, and the employment quality, professional matching degree and satisfaction ranking of the alma mater in the graduate tracking survey have also increased significantly, which has won high praise from all walks of life and employers. The college insists on strengthening the school with talents and building a high-level teaching team. There are currently 461 faculty members and 297 full-time teachers, including 111 associate professors or above, 49 teachers with doctoral degrees, 89.4% have graduate degrees or above, 1 person enjoys the special allowance of the State Council, and 5 people are selected as "Provincial 151 Talents" , 12 people are employed as part-time master's tutors at Zhejiang Gongshang University, and 37.44% of the teachers are "double-qualified and dual-skilled" teachers with practical experience in industry and enterprises. In 2022, college teacher Wang Luyu will rank among the top 2% of scientists in the world. The college gives full play to the advantages of financial institutions in terms of talent training, and creates and consolidates the collaborative development of the four major professional groups of business administration, accounting and finance, e-commerce and digital media, led by advantageous disciplines and supported by distinctive majors. "New business" pattern, continue to promote the construction of "new business" talent training model of "one center, two foundations, three major measures, four professional groups, five dimensions", improve the talent classification training system, and deepen the reform of the talent training model , Expand new channels for cultivating applied, compound, and technical talents. The college offers special courses in accounting (ACCA direction), IELTS English excellence classes, entrepreneurial incubation classes, etc. It is the first independent college in our province to offer CFA (Chartered Financial Analyst) classes in finance. The college has deeply promoted the integration of industry and education. Currently, it has established the Children's Painting Art Education Industry College, the Intelligent Accounting Industry College, the Inclusive Finance Industry College, the Digital Trade Industry College, the Rural Revitalization Industry College, the Security Intelligent Application Industry College, and the Live Broadcasting Economic Industry College. Introduce leading companies in professional subdivisions into the college, organically combine talent training, practical training and internships, entrepreneurship and employment, professional development of teachers with scientific and technological innovation of service companies, build an in-depth collaborative education platform integrating industry, academia, research and application, and establish new media The Creation and Operation Innovation Experimental Class and the Digital Media Art and Technology Innovation Experimental Class build an innovative pattern for cultivating high-quality compound applied talents. The college adheres to academic leadership and focuses on the coordinated development of teaching and research. It has built several teaching and research platforms with regional influence, such as: Intelligent Business Research Institute, Rural Revitalization Strategy Research Institute, Fuchun E-Commerce Research Institute, "Pen Making" Innovation Center, "Internet + Rural Maker Town" Innovation Center, "Advanced Training Class for the Future Development of China's Private Express" in Tonglu, Hangzhou Business Academy, etc., and became the first batch of network innovation member units of the Zhejiang Provincial Key Laboratory of Design Intelligence and Digital Creativity Research. At the same time, the college hosted the New Business Data Science High-Level Forum, the Provincial Social Science Federation Sub-Forum and the First Academic Forum on the Integrated Development of Rural Culture and Tourism Industry, and the Fifth Regional Competition and Summit Forum of the National College Student Human Resources Management Knowledge Competition (Jingchuang Education Cup) , high-end statistics forum and many other high-level academic forums. In recent years, the scientific research level of the college has steadily improved. In 2022, the college won a total of 23 projects at the department and bureau level and above, including 5 provincial and ministerial-level projects, 1 humanities and social sciences project from the Ministry of Education, and 1 national-level project; published at home and abroad He has published more than 160 papers, including 28 papers in domestic core journals and above, and 33 papers included in SSCI/SCI/ESI/EI and other high-level journals. The college pays close attention to the construction of academic style, and the admission rate of domestic and foreign graduate students has increased significantly. In the past three years, 656 students have entered universities at home and abroad to continue their studies. A total of 157 graduates of the class of 2022 have been admitted to domestic universities, and 98 have graduated. students were admitted to foreign (overseas) colleges and universities, the enrollment rate increased by 26.87% year-on-year, and the enrollment rate for four-year undergraduate programs reached 14.36%, a record high. The college takes the student science and technology competition as the starting point and uses the second classroom as an extension of the first classroom to expand the comprehensive quality of students. In the past three years, our college has won a total of 772 awards in class A subject competitions at the provincial level and above, including the award in 2022 309 items, including 3 national first prizes, 13 second prizes, and 24 third prizes; 56 provincial first prizes, 92 second prizes, and 121 third prizes. The National College Student Mathematical Modeling Competition has won the first prize at the national level for two consecutive years, ranking among the top independent colleges in the country in terms of ranking and number of winners; in 2022, it won 2 silvers and 3 bronzes in the Zhejiang Province "Challenge Cup" College Student Entrepreneurship Plan Competition, and the college won the " "Best Progress Award"; in the "Internet +" competition, he won a provincial bronze medal; in individual competitions such as the National College Student Energy Saving and Emission Reduction Technology Competition, he won two national third prizes, achieving a "zero" breakthrough; for the first time Participated in the China College Student Computer Design Competition and the National University Business Elite Challenge, and won 2 national second prizes and 2 third prizes; and won 1 provincial second prize in the "Karl Marx Cup" Zhejiang College Student Theoretical Knowledge Competition, creating It was the best result in the history of the college in this competition. The college focuses on cultivating students’ innovative spirit and practical ability. It has 1 entrepreneurship training base in Zhejiang Province and currently has 158 entrepreneurship instructors employed by the college, including 69 industry and enterprise instructors, 53 entrepreneurship instructors from other universities, and 36 entrepreneurship instructors who have passed the Zhejiang Province Entrepreneurship Instructor Cultivate on-campus mentors in engineering. Two people were selected into the Entrepreneurship Tutor Database of Zhejiang Province, two were selected as outstanding trainees of Zhejiang Province Entrepreneurship Tutor Cultivation Project, 31 innovation and entrepreneurship courses are offered, and one course was selected as an outstanding work case of Zhejiang Province Entrepreneurship Tutor Cultivation Project. As of December 2022, there are 65 entrepreneurial teams settled in the Maker Space, 40 studios have completed registration with Tong Enterprise, 1 company has a valuation of 50 million, and 1 company has an annual turnover of 100 million. There is one enterprise with an annual turnover of 90 million yuan, comprehensively promoting cooperation with the local economic and social development in various fields. The college deepens school-local cooperation, broadens cooperation channels, and completes voluntary services for large-scale competitions such as the local "Half Marathon", "Tonglu Landscape Art Festival", "Express Delivery Industry Conference", National College Student E-Commerce "Three Entrepreneurship Competition" and Cross-border E-commerce Practical Competition with high quality , won 1 national "Colorful Holiday" volunteer service demonstration team in 2022, and won 1 Hangzhou municipal silver medal and 1 bronze medal in the volunteer service project competition. The college strengthens its service role as a think tank and talent pool, integrates high-quality community resources with Tonglu, and facilitates "double reduction" cooperation. It meets the diverse educational needs of primary and secondary school students in Tonglu County by providing an a la carte menu, and has recruited more than 50 student lecturers in total. Developed 38 courses with 750 hours of teaching. The college deepens the cultural connotation construction of the college, relies on the college to establish a community ideological and political education workstation for college students, and creates a new position for cultural education, "Tangyuan's epidemic anchor", "Tangyuan's cloud classroom", "Tangyuan meal appointment" and "Tangyuan appointment" Excellent college cultural brands such as "Tangyuan Cafe", "Tangyuan Yi Start", "Tangyuan Lectures" and "Tangyuan Voice" are deeply loved by students. In September 2022, our college was approved by the Ministry of Education to build the first batch of pilot universities for the "one-stop" student community comprehensive management model. It is the only independent institution among the 18 selected universities in Zhejiang Province. The "Wangjiang Academy Postgraduate Entrance Examination Room" won the national The one-stop student community achievement exhibition of the University Ideological and Political Network is the first recommendation. The college has implemented a cultural and sports revitalization plan. In recent years, it has achieved excellent results in cultural and sports competitions. The college student art troupe won 1 first prize, 1 second prize, 1 third prize, and 1 outstanding instructor award in the 2022 Zhejiang University Student Art Festival. ; The dance training team won 1 silver medal, 1 bronze medal, and 1 fourth place in the 2022 Zhejiang University College Student Aerobics (Group A and C) Championship; the badminton team won 1 silver medal and 1 fourth place in the 2022 Zhejiang Provincial Badminton Championship (Group A and C) won the sixth place in women's singles; the basketball team was shortlisted for the quarterfinals of the ZUBA University Basketball League and achieved fifth place; in the 7th Zhejiang University College Track and Field Championships in 2022, the college's track and field team achieved a historic breakthrough, winning the first place in the undergraduate program The medal list of Group A ranks 15th in the province and 3rd among independent colleges. The college insists on external exchanges, vigorously expands cooperation and exchange space, and continuously improves the level and effectiveness of international education. At present, we jointly carry out study abroad exchange projects with foreign partner universities. These projects are divided into long-term and short-term exchange projects and degree projects. Long-term and short-term exchange projects mainly include cooperation with more than ten universities such as Columbia University in the United States, University of Pennsylvania, University of Cambridge, and University of Oxford in the United Kingdom. Student exchanges and cooperation carried out; degree projects mainly include the 2+2 double degree program of Swansea University in the UK, the 3+1 double degree program of Plymouth University, the 3+1 double degree program of Northumbria University, and the 2+ degree program of Macquarie University in Australia 2 Double Degree Program, University of South Australia 2+2 Double Degree Program, University of Nevada 2+2 Double Degree Program, etc. In 2022, we will actively expand cooperation projects with foreign universities and have signed cooperation agreements with Swansea University in the UK, the University of the West of England in Bristol, and the German University of Management and Applied Sciences. In recent years, the number of students from the college studying abroad has continued to expand, and the number of graduates studying abroad has increased year by year. At the same time, in order to encourage more students to exchange abroad, the college has established special foreign exchange scholarships, winter and summer foreign exchange scholarships, college international project special scholarships, IELTS/TOEFL scholarships, etc., to reward students with both good character and academic performance. Through measures such as actively introducing foreign language teachers and high-level talents, and setting up IELTS English excellence classes, students' language skills and international perspective are effectively improved. In 2022, the college will launch an IELTS test and learning cooperation base to provide optimized design and services for IELTS learning, assessment and exams for teachers and students of the college. The college campus covers an area of 542 acres, with a mountain park of 260 acres, and a construction area of more than 220,000 square meters. The main single buildings in the campus include the library, public teaching building, management building, economics and law building, humanities building, administration building, cultural and sports center, student apartment building, expert building, etc. At present, the college relies on the favorable regional cultural environment to actively build a "landscape campus", "poetry and painting campus" and "humanities campus". At the same time, it is actively exploring new educational positions, with "Tangyuan Academy", "Chunjiang Academy" and "Wangjiang Academy" The platform-based academy education model is an important innovation in the college's education. The acquaintance community of "interaction and sharing", "sunny vitality" and "living and learning" has become the shining business card of the college's education work. The college is jointly built by Zhejiang Gongshang University and the Tonglu County Government. Relying on the support of Zhejiang Gongshang University and the Tonglu County Government, it continues to develop and expand its educational achievements and development scale. The college moved to Tonglu in 2014 and has now built an independent campus in the core area of Fengchuan-Jiangnan New Town, Tonglu County, Zhejiang Province. The campus has convenient transportation, with Chunjiang Road in the north, National Highway 320 in the south, and 3 kilometers away from the Fengchuan exit of Hangqian Expressway. , along Fengchuan Avenue (Fuchun River Third Bridge) to the east, Tonglu East Station will be officially opened in 2022, the most beautiful county in the country has opened a new era of "dual high-speed rail hubs", and Tonglu and the college are moving towards a new development space. Tonglu County, Hangzhou City, where the college is located, has a long history and beautiful scenery. It is known as a "land of beautiful scenery and a land of chic civilization". It has been awarded the title of "The Most Beautiful County in China" many times. In recent years, it has been awarded the title of International Garden City, National Ecological County, National Garden City, International Human Settlements Environment Demonstration Award and other honors. It is located in the northwest of Zhejiang Province, on the upper reaches of the Qiantang River, 60 kilometers away from the urban area of Hangzhou, connected to Huangshan Mountain and Qiandao Lake to the west, Qiantang River and West Lake to the east, and belongs to the Yangtze River Delta Economic Zone. Tonglu is home to the famous "Dwelling in the Fuchun Mountains" It is drawn with the Fuchun River in Tonglu and the green mountains on both sides as the background. Tonglu is also China’s “hometown of express delivery”. Famous private express delivery companies: STO, YTO, ZTO, Huitong and Yunda were all founded by Tonglu people, accounting for almost half of China’s express delivery market. At the same time, Fuchun Future City, Fuchunjiang Science and Technology City, Yingchun Business District, Fuchunshan Health City, and Fuchunjiang Slow Life Experience Zone have become new engines for the development of Tonglu. As the first higher education institution to land in Tonglu, the college will comprehensively deepen its cooperation with Tonglu. It will be based in western Zhejiang, facing Zhejiang, radiating to the Yangtze River Delta, and shouldering its role in serving local social and economic development.
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