Introduction

Brand University of Applied Sciences is located in Hamburg, Germany. It is a private institution of higher learning focusing on education and research in brand-related fields. It is committed to cultivating talents with professional knowledge and practical ability in brand management, design and communication.

Overview

Student size: There are more than 1,000 students, of which international students account for about 70%. Students come from more than 25 countries, creating a diverse learning atmosphere.

Location: Located in the center of Hamburg, Germany, surrounded by iconic buildings such as the Rainville terrace and a vibrant city center, it provides students with rich cultural and social resources, and also facilitates students to find internships and employment opportunities.

History and establishment time

The school was founded in 2010 and was originally named Brand Academy - Hochschule für Design und Kommunikation. In 2019, it was renamed Brand University of Applied Sciences.

School Strength

Faculty: It has an international faculty team composed of experienced professors, lecturers and industry experts. They not only have a deep academic background, but also have rich practical experience. They can provide students with teaching content that combines theory and practice, and give students personalized guidance and support.

Teaching Facilities: The school is equipped with modern teaching facilities, including advanced laboratories, design studios, multimedia classrooms, etc., to meet the teaching needs of different professional courses, provide students with a good learning environment and practical conditions, and help students better master professional knowledge and skills.

Course Setting: The course is closely centered on brand-related fields, covering multiple professional directions such as brand management, brand communication, brand design, digital brand, etc., from undergraduate to doctoral degree courses, and the course content focuses on practical application. Through case analysis, project practice, internship and other links, students can improve their professional ability in actual operation.

Nature of the institution

Brand University of Applied Sciences is a private university recognized by the government.

Educational Philosophy

Ability-oriented and practical teaching: Emphasis on ability-oriented education, focusing on cultivating students' practical ability and ability to solve practical problems. Through cooperation with well-known brand companies, we provide students with abundant practical opportunities, allowing them to learn and grow in practice, so that they can better adapt to the needs of future career development.

Interdisciplinary learning and innovative thinking: advocating interdisciplinary learning methods, encouraging students to cross-learn and explore between different subject areas, and cultivating students' innovative thinking and comprehensive literacy. The school's curriculum setting and teaching activities focus on cultivating students' teamwork ability, communication ability, critical thinking ability, etc., so that students have the ability to cope with various challenges in a complex and changing business environment.

Brand thinking cultivation: Taking "brand thinking" as the core educational concept, emphasizing the importance of brands in daily life and corporate strategy. Through systematic teaching and practice, we cultivate students' in-depth understanding and keen insight into brands, so that students can think about problems from the perspective of brands, formulate effective brand strategies, and become professionals in the future brand field.

Key laboratories and disciplines

Key disciplines: Brand management, brand communication, brand design, digital brand and other disciplines are the key disciplines of the school. These disciplines have high levels and characteristics in teaching and scientific research, and have a certain influence in Germany and even internationally.

Key laboratories: The school has built a number of brand-related laboratories and studios, such as the brand design laboratory, brand communication research center, etc., which provide students with a platform for practical operation and scientific research innovation. These laboratories are equipped with advanced equipment and software to meet students' learning and research needs in brand design, market research, data analysis, etc.

Departments

The school mainly has the Brand Management Department, Brand Design Department, Brand Communication Department, etc. Each department has multiple professional directions, covering multiple levels of education from undergraduate to doctoral level, providing students with systematic brand-related knowledge and skills training.

Ranking

According to the ranking of 4icu, the school ranks 351st in Germany and 9591st in the world.

Expenses

Tuition fees: For EU citizens, tuition fees are free; for non-EU citizens, some courses are 35,640 euros per semester, and there are also relatively low-cost online courses, such as the Marketing and Communication Online Course, which costs 9900 euros.

Other expenses: Students are also required to bear their own living expenses, including food, accommodation, transportation, books, etc. The annual living expenses are approximately between 12,000 and 30,000 RMB.

Campus

Campus facilities: The campus is located in the center of Hamburg, with a beautiful environment and convenient transportation. The school has modern teaching buildings, libraries, student dormitories, canteens and other facilities, providing students with good learning and living conditions. The library has a rich collection of books, covering professional books and academic journals in many fields such as brand management, design, and communication, providing strong support for students' learning and research.

Campus life: The school focuses on the comprehensive quality training of students and carries out a variety of campus cultural activities, such as brand design competitions, marketing case analysis competitions, academic lectures, cultural exchange activities, etc., to enrich students' extracurricular life, cultivate students' teamwork spirit and innovation ability, and promote communication and cooperation among students.